Goals

A goal tracks actions not covered by existing analytics, like button clicks, downloads, or specific page views such as a thank-you page after checkout.

Pageview

The pageview goal is easy to set up. It converts when a visitor reaches a specified page.

For example, a 'thank you' page after a conversion (newsletter, purchase, form submission).

Custom

Custom goals require extra code, specified when you create a new goal from the dashboard.

Use custom goals to track specific events not covered by pageview goals.

Examples of custom goals:

Tracking clicks on external links
Tracking advanced form submissions
Tracking clicks on specific page parts

Example of a JavaScript snippet for goal tracking:

analytics.goal('my-goal');

When this code triggers, the goal conversion is recorded.

Example of code integrated into a button to trigger the Goal event:

<button type="button" onclick="analytics.goal('my-goal')">Click me</button>